Lisa Heideman

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Lisa graduated in modern languages before training as an epidemiologist and working as a researcher and clinical trial manager for the Medical Research Council (MRC) in the UK.

Prior to co-founding Blueprint Partnership, Lisa previously managed the healthcare business unit of another international market research agency. During her market research career, she has been responsible for over 500 international market research studies in a wide variety of methodologies and therapy areas. However, she has particular expertise and interest in more advanced quantitative methods such as conjoint and segmentation. Outside of work Lisa spends as much time as she can at her home in The Netherlands and likes to forget about work by getting stuck into her gardening.